Meaning of SONY

As sony-brand transistors became a huge hit oversea, the company changed its name to Sony in 1958. Sony is a combination of the Latin word ‘sonus’, which means ‘sound’ and ‘sonny’, a nickname for a small boy. This name reflects the company’s ambition to grow and corresponded to an image of vibrant youth. Sony issued ADRS (American Depository Receipt) on the New York Stock Exchange) in 1961, laying a stepping stone toward its development into a global company.

Advertisement of SONY

Walkman






For those Music related products, SONY usually use Artists which are under their music label SONY BMG Music for promotion.











SONY ERICSSON






SONY ERICSSON always use their logo as a sign to creat slogans for different specific mobile phone.













The idea is properly comes from the sign of I LOVE NY (http://www.roberthkeller.com/)











HANDYCAM
HANDYCAM usually use images of the user's "model"( in this case their targets are parents of those children)


Playstation

PS usually use crazy graphic to amplify the idea of PLAY

Aesthetics of Walkman

Elegant design, reminiscent of a fine musical instrument for performances, makes the Walkman NW-S700F/S600F series desirable. The player traces out flowing notes in its graceful curved lines and richly expressive violet coloring. In the NW-S200F series, what sets the player apart are textures and details recalling precious metals. The cylindrical shape and jog dial are unmistakably Sony. A look that goes with one's clothes, whether sporty or urban, is distilled into an appealingly simple cylinder.

Aesthetics of PS3

In design, Playstation 3 is compact and impressive. The shape accommodates thick components in the middle while the tapered ends make it streamlined. Gently curving surfaces look even more graceful from the glossy finish. The controller, which includes grips, is easy to hold and use.

Aesthetics of VAIO

A mini computer with maximum specifications. Small enough to fit in one's hands. Sliding the display up reveals a u-shaped surface, with rounded ridges on both sides that provide natural places to hold the unit, making keyboard input easier. A symbolic aspect of the unit, this u-shape also gives users a grip on all the features packed into the sliding format and sets the style for this form of mobile computing.

Aesthetics of Cyber-shot

The design of Sony DC usually focuses on its thinnest point. The subdued monotone coloring marks T7 as a camera for sophisticated users. The brushed metal case recalls stainless steel, and its slimness is accentuated by a curved top edge. On the right, the large strap loop provides ample space to rest one's finger, making this Cyber-shot feel more stable and easier to hold.Like Sony Ericsson mobile phones, the DCs of Sony is easily identified. When compared T900 with T7, we easily recognize its slimness and simplicity with the brushed metal case.


The colours again applied in the design of Sony’s DC represent different lifestyles and personalities toward to the users.

Aesthetics of Sony Ericsson

The design philosophy of Sony products is simplicity in a functionally appealing trendy design to costumers.


This first Cyber-shot phone represents a perfect balance of being a cellphone and a camera. K800 has the texture of both a mobile phone and camera by creating a contrast from the aluminum and rubber looking coating, and it presents the concept of “Visual tactility”.




The interface of Sony Ericsson mobile phones is recognized easily. The proportion usually concentrates on the Golden ratio to create the beautiful harmony. The arrangement of the keypads is simply and rational. The form mainly is geometric with organic details and round corners. Different colour themes targets to different users and lifestyles. Also, the metal-like coatings create different texture and emotions to the design.

All sub-brands' Logos of SONY

SONY is an empire of electronic products. SONY has a huge diversification of products and business in different catagories, serveral sub-brands were derived from it. There are Cybershot (camera), Alpha (DSLR), VAIO (laptop computer), HANDYCAM(DV), PS(gaming console), PSP(portable gaming console), Walkman(portable music player), Memory Stick(electronic storage), Sony Ericsson(mobile phone), BRAVIA( AV), SONY BMG (music label), SONY Picture (film production company) and their promotional slogan like.no.other etc .

Consumerism in Sony - Business Strategy

Ease of buying - online or in store

Sony Style Store– a direct sale sony online store

Delivery to home, or direct pickup of goods at the sony style store in Mong Kok or Causeway Bay

Consumerism in Sony- Slogan

1950s “Sony -- a worldwide brand born in Japan”
“Research Makes the Difference”
1980s – 1990s “It’s a Sony!”
Now “Like no other”


“Like no other” is Sony's new marketing tagline for our global electronics business.


The goal of using this slogan is to ensure that both Sony’s products and marketing activities truly convey the uniquely joyful experiences, which Sony brings to the lives of the users around the world - experiences that are 'like no other'.


It is therefore Sony’s hope and expectation that each individual involved in Sony's electronics business will continue to pursue their dreams, to create original and innovative ideas and will always retain a passion for technology, design and quality which is 'like no other'.


The products inspired by this will bring emotional value to their users which is unique to Sony and truly 'like.no.other'