A simple and functional design was characteristic of Sony products in the 1970s. Approximately ten years after the launch of the first Trinitron TV, the color television market was maturing. Ohga, then deputy president of Sony Corporation, took it upon himself to develop a 13-inch color television with a unique design appealing to young people. This marked the birth of the "Citation" model. At the time, mainstream television design was centered on the "wood-grain" look, but the sleek and black "Citation," with its simple panel of buttons at the top, was a hit. Its success changed the course of television design.(www.sony.net/Fun/SH/,2009)
2009年3月12日 星期四
Design Direction 1970s
A simple and functional design was characteristic of Sony products in the 1970s. Approximately ten years after the launch of the first Trinitron TV, the color television market was maturing. Ohga, then deputy president of Sony Corporation, took it upon himself to develop a 13-inch color television with a unique design appealing to young people. This marked the birth of the "Citation" model. At the time, mainstream television design was centered on the "wood-grain" look, but the sleek and black "Citation," with its simple panel of buttons at the top, was a hit. Its success changed the course of television design.(www.sony.net/Fun/SH/,2009)
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