“Research Makes the Difference”
1980s – 1990s “It’s a Sony!”
Now “Like no other”
“Like no other” is Sony's new marketing tagline for our global electronics business.
The goal of using this slogan is to ensure that both Sony’s products and marketing activities truly convey the uniquely joyful experiences, which Sony brings to the lives of the users around the world - experiences that are 'like no other'.
It is therefore Sony’s hope and expectation that each individual involved in Sony's electronics business will continue to pursue their dreams, to create original and innovative ideas and will always retain a passion for technology, design and quality which is 'like no other'.
The products inspired by this will bring emotional value to their users which is unique to Sony and truly 'like.no.other'
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