Consumerism in Sony - Product Segmentation

Product groups are divided into sub-categories to cater for different target groups of consumers. For example, walkman, digital cameras and mobile phones are divided into different series:

Walkman
X series High Performance
W series
A series
S series
E series
B series Simple and Basic Function

Digital Camera
T series Sleek and Trendy
W series
G series
S series
H series Professional

Mobile Phone
Normal Straight Style
Clam Shell Style
Sliding Style


Touch Screen Organiser Style