Consumerism in Sony - Innovation

Sony is the company of innovation. It developed new technologies, new models which encourage consumers to buy and change their products over time.

Innovative products
· Walkman (1979) – Create a new experience of listening to music while walking



· Compact Disc (1980s)




· Mini Disc (1992) – dominate the audio world in the 1990s
· Blu-ray Technology (2000s)