SONY is an empire of electronic products. SONY has a huge diversification of products and business in different catagories, serveral sub-brands were derived from it. There are Cybershot (camera), Alpha (DSLR), VAIO (laptop computer), HANDYCAM(DV), PS(gaming console), PSP(portable gaming console), Walkman(portable music player), Memory Stick(electronic storage), Sony Ericsson(mobile phone), BRAVIA( AV), SONY BMG (music label), SONY Picture (film production company) and their promotional slogan like.no.other etc .
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