The design philosophy of Sony products is simplicity in a functionally appealing trendy design to costumers.
This first Cyber-shot phone represents a perfect balance of being a cellphone and a camera. K800 has the texture of both a mobile phone and camera by creating a contrast from the aluminum and rubber looking coating, and it presents the concept of “Visual tactility”.
The interface of Sony Ericsson mobile phones is recognized easily. The proportion usually concentrates on the Golden ratio to create the beautiful harmony. The arrangement of the keypads is simply and rational. The form mainly is geometric with organic details and round corners. Different colour themes targets to different users and lifestyles. Also, the metal-like coatings create different texture and emotions to the design.
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